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New Gods II – On Selling Out, Believability, and Post-CapitalismHow celebrities selling box dye was never believable to begin with.
Nikita Walia
Jan 3 1

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New Gods I: Celebrity, cultural imperialism, and the activist influencerOn the business of being yourself.
Nikita Walia
Dec 17, 2020 3

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What happens after doom?If you’re reading this, you’re a paid subscriber of this newsletter, and I can’t thank you enough for having the faith to sign up so early in the proce…
Nikita Walia
Dec 10, 2020

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what is (brand) purpose, really?on brands knowing you buy things that make you feel like a better person.
Nikita Walia
Oct 13, 2020 2

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on truths and confessions.who are we when we don't need to be ourselves?
Nikita Walia
Oct 7, 2020

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thoughts on digital, strategy, and other things around the internetWelcome to thoughts on by me, Nikita Walia. Strategist, founder of BLANK, generally too logged on. I’m a cultural and creative strategist with a media …
Nikita Walia
Oct 7, 2020

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