All Caught Up: 10 years of Glossier, illegal giveaways, probiotics for neurodiversity
Which meme will win the election?
Hello! Never ever question my dedication to this newsletter because I am writing this at *checks notes* 9:51 PM after a very full work day, jewelry pop-up (check out my brand FIRST at the Krik0rian pop-up this week! Details here.)
If I had energy this week, I would go long about:
Sports as a final monoculture, luxury brand involvement in sports, and watching sports/participating in sports as a luxury.
Brand books, and what ‘works’ about them and what doesn’t. (I'm working on re-tooling this at work right now).
How unwell I feel getting beauty holiday gift sets in my inbox before Halloween.
Brand avatars and how they align with my brand universe strategy theories.
I just think a list should have five items.
This week's picks include e.l.f. x Stanley, Halsey's campaign for The Great Impersonator and #LacosteTheGreatWall.
Christina’s weekly scroll –
Data shows that Gen Z trusts influencers more than their friends…
Beyoncé got Levi’s and Megan got True Religion! 😍
The new MSCHF drop sucks.
Pepsi x Law Roach incoming…?
Surprise: Elon Musk's $1m-a-day cash giveaway is ILLEGAL.
Floré has launched the world's first probiotics for neurodiversity…
Google is changing to compete with ChatGPT.
Which meme will win the election: "Trump Was Born to Be a Teenage Girl" or coconut trees and 'brat summer'?
Memes aside, a Trump win could unleash dangerous AI.
Nikita’s weekly scroll –
Sorry this is September news, but I am still in awe that Lacoste did a brand activation at the Great Wall of China. Because what is a world heritage site for but brands!
Halsey’s creative rollout for her new album. Like, I get the album is called “The Great Impersonator” and all, but something about this feels like nostalgiamaxxing… I will say the referential creative is spot on.
Some good fucking food from Nike this week. Respectively, the WNBA win creative (cute!) and this LeBron creative (a message I personally needed to hear!).
Emily Weiss reflects on 10 years of running Glossier.
Brands should be useful or entertaining. And or useful and entertaining. Signals: Ana Andjelic’s take on SuperContent, ELF’s entertainment arm (which we very well may have talked about in this newsletter) and even NORTHWELL HEALTH LAUNCHING AN ENTERTAINMENT STUDIO?
Can’t even be mad at Gap. They are doing the cultural marketing play on a few levels, and their latest is a hoodie collab with a TikToker who just wants a hoodie that hoodies.
Life used to be IRL to URL but now it’s URL to IRL and yeah here’s a writer’s take on going to an IRL Tinder event.
Tekla and Auralee collab (sorry, bathing collection) for my bitches with #taste.
Tim Cook’s other job is getting Nike back on course.
Chanel is sponsoring a boat race. Do not tell me I did not tell you about this luxury and sport thing.
In ‘things I honestly thought existed already’ news, e.l.f. and Stanley are collaborating.
The always excellent Samira of Amalia may have accidentally uncovered a scoop. RSVP Gallery is coming back – this time, with Citizens of Humanity leading the charge? A quiet acquisition, maybe? Anyways they’re hiring a design director.
˚₊‧꒰ა ☆ ໒꒱ ‧₊˚Little Treat Corner ˚₊‧꒰ა ☆ ໒꒱ ‧₊˚
Christina’s weekly report:
READING: How gamers are tinkering with AI to modify NPCs, specifically in Skyrim and Stardew Valley!!!
EATING: Trader Joe's 5 Cheese Greek Spiral <3
PLAYING: Social Studies.
OBSESSING: I want an Alarmo…
RECOMMENDING: SuppCo, a supplement tracking app.
TREATING: A fresh manicure and treatments at LaserAway.
Nikita’s weekly report:
READING: Shh…
EATING: Chicken and white bean chili.
PLAYING: White noise.
OBSESSING: Over this tweet. And also the Just Salad Thai Crunch Salad.
RECOMMENDING: Keeping a secret.
TREATING: MANICURE! MANICURE! MANICURE!
If you want to share a link, a tip, or just chat, leave a comment or email us at hello@blankprojects.co.