All Caught Up: Tooth Fairy budgets, Old Céline, Sean Paul for Fendi
Everything is about attention
Hi friends! What a f*ckin week—let’s get into it. I’m trying to commit to a more focused writing schedule each week beyond the aggregations, so stay tuned ;)
This week's picks include Diet Coke as a symbol of modern office culture, young women becoming nuns and the branding problem facing mainstream liberalism.
Christina’s weekly scroll –
Here come the brands.
Sean Paul (???) for 100 years of Fendi.
Lululemon opened a temporary GlowUp Studio to launch their new Glow Up collection, but it feels like a test run for something bigger.
Sakara has expanded into supplements.
The micro Hydro Flask is actually really cute…
Ben & Jerry’s founders are trying to buy the brand back from Unilever!
Levi’s dropped the second chapter of their REIIMAGINE campaign with Beyoncé.
FILA x Hailey Bieber, again!
Pat McGrath launched a Candy Crush-inspired collection. And what if I told you I bought a lipstick? What now? Hmmmmmm?
ICYMI, NewJeans is now NJZ and just dropped their first major campaign since the rebrand—with CK.
See you at the Chipotle Carnitas Cinema on Roblox???
Nikita’s weekly scroll –
This one hurt. I cherish my lunchtime Diet Coke. Unfortunately, Big Office has conned me.
If NikeSkims was last week’s LinkedIn commentary, this week it’s Lewis Hamilton x Lululemon. I guess people are mad there was no exclusive product, which is fine, whatever but does there always need to be?
Everything is about attention and it makes me really sad. Also, do you remember how life used to FEEL before being bound to your phone? Remember, companies and… certain individuals thrive on our attention. Taking it away is a currency.
We can’t turn away from the bifurcation of our identities.
Stop homogenizing your thought. And in contrast, a stunningly scary read on… replacing people who won’t be born (because declining birth rates) with robots. No, thanks!
Consumers are actually living their values. Target saw a decline in foot traffic after DEI efforts were reversed. (I hope people aren’t just secretly shopping online!)
Mainstream liberalism has a branding problem. I call this phenomenon tote bag politics. If your praxis is digested and reduced to a slogan on a tote bag, obfuscated from the theory and thought, it’s just branding.
Spend money to make money.
quickly found out that that wasn’t necessarily true when it came to YouTube. In other news, Mr Beast is raising at a $5B valuation.I know some people (billionaires) on this list are relieved not to be as known.
Watching too many K-pop music videos messes with your body image… Now do this all over again but with body checking videos on—line goes flat.
The largest archive of Old Céline will be available to shop at MFW.
I’m so late to this, but it feels like the Skimm and Morning Brew saw something before we all did. And now Optimism, a new inbox-first media company is doing the same.
How 12 Americans see life after watching a lot of TikTok. Scary.
Dude, what the f*ck is a Yope. This app has VCs chomping at the bit but I have simply never heard of it and I pride myself on being relatively in touch.
Young women are becoming nuns. I sincerely cannot say that I blame them! They still struggle with handing over their iPhones though.
Pitchfork announces a zine. Because nothing says DIY spirit like a zine by a BigCorp.
Margiela x Louboutin collab. I like the Margiela takes on Loubis better personally.
Being a Nuance Guy is now taking a portfolio approach to culture.
Another deck on community, should you need it.
Madewell needs to get back in touch with the women who made it happen.
Jil Sander leadership shuffle! Streets are saying Daniel Lee might be in… I feel like his Burberry is slowly hitting though ;/
The White Lotus makes us complicit in what it criticizes.
˚₊‧꒰ა ☆ ໒꒱ ‧₊˚Little Treat Corner ˚₊‧꒰ა ☆ ໒꒱ ‧₊˚
Christina’s weekly report:
READING: Yellowjackets theories on Reddit.
EATING: Matcha Protein Puff Bar.
PLAYING: Ms. Whitman.
OBSESSING: Over the aforementioned Yellowjackets theories.
RECOMMENDING: The Pit! c/o
<3TREATING: Looking for the perfect French hair pin…
Nikita’s weekly report:
READING: Everything I have just shared with you :)
EATING: Focaccia.
PLAYING: Catchup.
OBSESSING: Over my Ladder workouts for the next strength cycle. DM me if you want a month free!
RECOMMENDING: A very hot shower.
TREATING: A manicure!
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