Just a note of praise - I’m more cautious of where I put my money due to our world right now….*waves hand around* however, I would absolutely pay for a Substack subscription for this newsletter. So informative and fun, I feel like I’m actually just getting the news and interesting topics to think on. Cuts thru a lot of junk and noise we have to deal with in today’s times. I’m appreciative!
As always a great read! Thank you for the tag. Also Nikita #12 I agree that an overall course correction is necessary across several industries (luxury and beauty (skincare)) but I'm not sure if it'll happen or if we'll tumble into YOLO consumerism.
Who is the smartest cultural strategist in the business who is brilliant enough to navigate anger and still come out ahead? By strategist- I mean person or company...
Hmm, I think the grifter archetype (Delvey), ironic ingenue (Addison Rae) or provocateur (Miley Cyrus in Bangerz era) sorts do as people. Company wise… Supreme in their cultural leadership era
Interesting- thank you. Is part of the challenge the macro and the micro-? When things go mass, you get to the anger fast, but if you look in the niches, you find savvy and smart operators who understand the language, rules and demands of their domains. When you go for viral - that's when you could be risking the anger backlash.
absolutely a mix of both, and sometimes macro isn't ready for the 'edge' ideas - and representation shouldn't be one. that's the uncomfortable thing about what a flashpoint things have come to culturally
brb gonna sign up for a scream club. 😱
Just a note of praise - I’m more cautious of where I put my money due to our world right now….*waves hand around* however, I would absolutely pay for a Substack subscription for this newsletter. So informative and fun, I feel like I’m actually just getting the news and interesting topics to think on. Cuts thru a lot of junk and noise we have to deal with in today’s times. I’m appreciative!
this is so kind!!! <3
Great title!
Thank you for the shout out! 🤎
As always a great read! Thank you for the tag. Also Nikita #12 I agree that an overall course correction is necessary across several industries (luxury and beauty (skincare)) but I'm not sure if it'll happen or if we'll tumble into YOLO consumerism.
Who is the smartest cultural strategist in the business who is brilliant enough to navigate anger and still come out ahead? By strategist- I mean person or company...
Hmm, I think the grifter archetype (Delvey), ironic ingenue (Addison Rae) or provocateur (Miley Cyrus in Bangerz era) sorts do as people. Company wise… Supreme in their cultural leadership era
Interesting- thank you. Is part of the challenge the macro and the micro-? When things go mass, you get to the anger fast, but if you look in the niches, you find savvy and smart operators who understand the language, rules and demands of their domains. When you go for viral - that's when you could be risking the anger backlash.
absolutely a mix of both, and sometimes macro isn't ready for the 'edge' ideas - and representation shouldn't be one. that's the uncomfortable thing about what a flashpoint things have come to culturally