Why subscribe?

I spend way too much time online. Let me save you some time. Or at least, if you find the way I think interesting, this is for you.

I’m a strategist with over a decade of experience in how brands operate online (and offline), and I read an ungodly number of words a day – from cultural theory to the latest whitepaper.

I’ve helped lead some of the world’s biggest brands to change the ways they communicate and helped smaller brands find their footing in an ever-confusing landscape.

With this newsletter, I aim to Think Out Loud. I don’t pretend to have all the answers – I never will. But I can help you think about things just a little bit differently.

By signing up, you can expect:

All Caught Up: A weekly dispatch from myself and

on what we’re scrolling this week.

Walk With Me: A semi-regular winding take connecting seemingly disparate inputs into insights. Very much the flavor of my work!

and occasional longer reads!

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an exercise in public curiosity. culture, strategy, and the world around us.


Strategist, founder of BLANK, generally too logged on.
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