Why subscribe?

I spend way too much time online. Let me save you some time. Or at least, if you find the way I think interesting, this is for you.

I’m a strategist with nearly a decade of experience in how brands operate online (and offline), and I read an ungodly number of words a day – from cultural theory to the latest whitepaper.

I’ve helped lead some of the world’s biggest brands to change the ways they communicate and helped smaller brands find their footing in an ever confusing landscape.

With this newsletter, I aim to Think Out Loud. I don’t pretend to have all the answers – I never will. But I can help you think about things just a little bit differently.

By signing up, you can expect:

Thoughts: Longer form takes on trending topics in marketing, explored through a more theoretical lens.

Chats: Interview-style conversations with other theorists, critics, academics, and strategists.

Reads: Curated reading lists of some of the better, more thought-provoking things I’ve read recently.

Shares: Advice, or reflections.

At this moment, paid subscriptions help support the cost of operating this newsletter: research, transcription, etc.

The Atlantic thinks I’m knowledgeable enough to serve as a source.

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an exercise in public curiosity. culture, strategy, and the world around us.


Nikita Walia

Strategist, founder of BLANK, generally too logged on.