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the novelty formula
let's talk about real differentiation
Nikita Walia
Oct 20, 2021
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the novelty formula
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Say hello to the new BLANK
It's never too late for new beginnings
Nikita Walia
Sep 24, 2021
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Say hello to the new BLANK
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Brand is social, social is brand.
can we all stop pretending?
Nikita Walia
Sep 16, 2021
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Brand is social, social is brand.
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Reading List 001 + hey again
on declaring newsletter bankruptcy, your stocks when you're sad, mind-reading machines, and mac'ing the cheese.
Nikita Walia
Sep 1, 2021
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Reading List 001 + hey again
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The New Cultural Operating System
Four tenets for imagining a better world
Nikita Walia
Aug 2, 2021
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The New Cultural Operating System
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on the creator economy, knowledge workers, and new platforms
a free-flowing conversation about the future of the internet, in collaboration with Severin Matusek of Co–Matter.
Nikita Walia
Jun 2, 2021
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on the creator economy, knowledge workers, and new platforms
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New Gods II – On Selling Out, Believability, and Post-Capitalism
How celebrities selling box dye was never believable to begin with.
Nikita Walia
Jan 3, 2021
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New Gods II – On Selling Out, Believability, and Post-Capitalism
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New Gods I: Celebrity, cultural imperialism, and the activist influencer
On the business of being yourself.
Nikita Walia
Dec 17, 2020
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New Gods I: Celebrity, cultural imperialism, and the activist influencer
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What happens after doom?
If you’re reading this, you’re a paid subscriber of this newsletter, and I can’t thank you enough for having the faith to sign up so early in the…
Nikita Walia
Dec 10, 2020
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What happens after doom?
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what is (brand) purpose, really?
on brands knowing you buy things that make you feel like a better person.
Nikita Walia
Oct 13, 2020
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what is (brand) purpose, really?
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on truths and confessions.
who are we when we don't need to be ourselves?
Nikita Walia
Oct 7, 2020
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on truths and confessions.
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thoughts on digital, strategy, and other things around the internet
Welcome to thoughts on by me, Nikita Walia. Strategist, founder of BLANK, generally too logged on. I’m a cultural and creative strategist with a media…
Nikita Walia
Oct 7, 2020
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thoughts on digital, strategy, and other things around the internet
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