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In Practice: Allegra Lorenzotti and the Feel of a Brand
On following creative instinct, treating atmosphere as strategy, and why sincerity’s making a comeback.
Jul 9
•
Nikita Walia
24
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In Practice: Allegra Lorenzotti and the Feel of a Brand
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9
June 2025
The Devil Wears Out
What comes next?
Jun 27
•
Nikita Walia
and
Christina Monroe
15
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The Devil Wears Out
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2
In Practice: Rachel Karten and the Case for Consistency
On writing as a professional reset, the myth of going viral, and building smarter social from the inside out.
Jun 25
•
Nikita Walia
44
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In Practice: Rachel Karten and the Case for Consistency
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2
You Used To Call Me on My Trump Phone
Late night when you need my fake news
Jun 20
•
Nikita Walia
and
Christina Monroe
9
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You Used To Call Me on My Trump Phone
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2
This Is Your Artisanal Reality
445 cc, moderate profile, half under the muscle!!!!! silicone!!! garth fisher!!!
Jun 13
•
Nikita Walia
and
Christina Monroe
42
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This Is Your Artisanal Reality
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11
In Practice: Jess Eggert and the Art of Building What Lasts
On intuition, independence, and why the fundamentals still matter.
Jun 11
•
Nikita Walia
27
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In Practice: Jess Eggert and the Art of Building What Lasts
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8
Did Anna Wintour Take Her Sunglasses Off in the Oval Office?
Anna Wintour, anti-tariff lobbyist
Jun 6
•
Nikita Walia
and
Christina Monroe
14
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Did Anna Wintour Take Her Sunglasses Off in the Oval Office?
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2
May 2025
Rhode Is One of Glossier’s Many Sons
Glossier walked so Rhode could run
May 30
•
Nikita Walia
and
Christina Monroe
35
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Rhode Is One of Glossier’s Many Sons
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1
In Practice: Laurent François Thinks the Internet Can Still Be Beautiful
On building for connection, resisting speed culture, and staying alive to the craft.
May 28
•
Nikita Walia
25
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In Practice: Laurent François Thinks the Internet Can Still Be Beautiful
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2
The Stolen Valor of the Pierced Nipple Bra
Microsoft wants you to read; TikTok wants you to meditate
May 23
•
Nikita Walia
and
Christina Monroe
32
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The Stolen Valor of the Pierced Nipple Bra
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5
If Brands Are Today’s Patrons, Whose Culture Gets Funded?
Read the full piece on PRINT Magazine
May 21
•
Nikita Walia
30
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If Brands Are Today’s Patrons, Whose Culture Gets Funded?
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6
Your AI Fertility Doula Will See You Now
ChatGPT, am I ovulating?
May 16
•
Nikita Walia
and
Christina Monroe
8
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Your AI Fertility Doula Will See You Now
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