Hit the nail on the head on why fragrance is growing. I think Le Labo really kickstarted the market. If you smelled Santal 33 on someone then you knew they could “afford” a $300 fragrance. Then it was BR540. However, as the interview explained, the real opportunity is that women (myself included!!) have a desire to build collections. Signature scents are out, but signature scent profiles tied to our identities are in.
Hit the nail on the head on why fragrance is growing. I think Le Labo really kickstarted the market. If you smelled Santal 33 on someone then you knew they could “afford” a $300 fragrance. Then it was BR540. However, as the interview explained, the real opportunity is that women (myself included!!) have a desire to build collections. Signature scents are out, but signature scent profiles tied to our identities are in.
Fascinating fragrance insights, loved this interview!!
Ugh we just pitching scratch-and-sniff wheatpasting lol 😩😩
awwww damn!