This was an incredible read. I've always said how the best brands build entire worlds rather just being a logo and color palette. This has me thinking how this could apply to a service based industry rather than just a product based business?
I wanted to restack every other sentence in this post! So eloquently explained. I've been thinking about brand universes a lot and love your perspectives here.
Amazing read! You've brilliantly articulated ideas that have been swirling around in my head around brand-building and the redundancy of a lot of traditional, rigid brand strategy work today
Wow! This is brilliant. Thought provoking and a lovely angle π
Thank you βΊοΈ
This was an incredible read. I've always said how the best brands build entire worlds rather just being a logo and color palette. This has me thinking how this could apply to a service based industry rather than just a product based business?
like an agency? Cooking up something rn at my studio
Yes actually! Working on starting a creative studio that specializes in art direction, content creation and design.
ahhh yeah then itβs rly just your studio thesis that enables this!
Yes yes yes. I try explaining this all the time but so many people donβt seem to get it (yet). You articulated everything so well. Bravo!
Thank you π
This was so good!
I missed this comment!!! Thank you legend
I wanted to restack every other sentence in this post! So eloquently explained. I've been thinking about brand universes a lot and love your perspectives here.
Thank you so much Kate! Happy this resonated with you :)
Every brand is its own BCU. Love this. The brand behind Vacation sunscreen is an amazing example of a BCU.
Agreed!
This is a fantastic read!
thank you!!!
This is incredible. There are so many threads I've been working to apply in my own client work, but so tidily articulated.
Thank you! and thank you for taking the time to read this!
Amazing read! You've brilliantly articulated ideas that have been swirling around in my head around brand-building and the redundancy of a lot of traditional, rigid brand strategy work today
thank you! I really appreciate you taking the time to read and I am glad it landed <3
A corporations brand starts from its customers! Time we make them care!
https://open.substack.com/pub/growingupaspen/p/people-make-brands-not-boardrooms?utm_campaign=post-expanded-share&utm_medium=web
That deeper and imaginative is lit. Super dynamic and fascinating π¬β¨