I wanted to restack every other sentence in this post! So eloquently explained. I've been thinking about brand universes a lot and love your perspectives here.
Amazing read! You've brilliantly articulated ideas that have been swirling around in my head around brand-building and the redundancy of a lot of traditional, rigid brand strategy work today
I wanted to restack every other sentence in this post! So eloquently explained. I've been thinking about brand universes a lot and love your perspectives here.
Thank you so much Kate! Happy this resonated with you :)
Every brand is its own BCU. Love this. The brand behind Vacation sunscreen is an amazing example of a BCU.
Agreed!
This is a fantastic read!
thank you!!!
This is incredible. There are so many threads I've been working to apply in my own client work, but so tidily articulated.
Thank you! and thank you for taking the time to read this!
Amazing read! You've brilliantly articulated ideas that have been swirling around in my head around brand-building and the redundancy of a lot of traditional, rigid brand strategy work today
thank you! I really appreciate you taking the time to read and I am glad it landed <3