12 Comments

I wanted to restack every other sentence in this post! So eloquently explained. I've been thinking about brand universes a lot and love your perspectives here.

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Thank you so much Kate! Happy this resonated with you :)

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Every brand is its own BCU. Love this. The brand behind Vacation sunscreen is an amazing example of a BCU.

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Agreed!

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This is a fantastic read!

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thank you!!!

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This is incredible. There are so many threads I've been working to apply in my own client work, but so tidily articulated.

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Thank you! and thank you for taking the time to read this!

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Yes yes yes. I try explaining this all the time but so many people don’t seem to get it (yet). You articulated everything so well. Bravo!

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This was so good!

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Amazing read! You've brilliantly articulated ideas that have been swirling around in my head around brand-building and the redundancy of a lot of traditional, rigid brand strategy work today

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thank you! I really appreciate you taking the time to read and I am glad it landed <3

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