idk man just thinking about spectacle
The ironic, meta brand strategy makes sense when earnest "purpose driven" brands largely struggled to be true to their mission when their purported mission was anything other than "sell more stuff". It feels like very few of the authentic, do good, human-voiced brands survived post-Covid or post-IPO. I can count my faves on one hand. So a legitimate distrust of earnest brands led to the rise of snarky ones? I'm not sure which is worse!
Another banger - agree on all fronts!!
I love this format!
Loved this. Took screengrabs and tried to commit the rest to memory!