Sitemap - 2025 - thinking out loud

The Devil Wears Out

In Practice: Rachel Karten and the Case for Consistency

You Used To Call Me on My Trump Phone

This Is Your Artisanal Reality

In Practice: Jess Eggert and the Art of Building What Lasts

Did Anna Wintour Take Her Sunglasses Off in the Oval Office?

Rhode Is One of Glossier’s Many Sons

In Practice: Laurent François Thinks the Internet Can Still Be Beautiful

The Stolen Valor of the Pierced Nipple Bra

If Brands Are Today’s Patrons, Whose Culture Gets Funded?

Your AI Fertility Doula Will See You Now

In Practice: Maren Hamilton Is Betting on Creativity

All Caught Up: ChatGPT-induced psychosis, MAHA teen influencers, America's pop cultural decline

The Community Delusion

All Caught Up: The Great Stay, Italian brainrot, AI wellness

In Practice: Maryah Greene’s Work Is Still About Care

Optimized to death

All Caught Up: YouTube turns 20, pistachio shortage, recession proofing your life

In Practice: Nick Susi Is Tired of Taxonomies

All Caught Up: the business of influence, skincare state of the union, taking an internet walk

In Practice: Christina Monroe Is Three Weeks Ahead, Always

All Caught Up: Substack's influencer problem, the economic disruption of GLP-1s, choose-your-own-adventure psychedelics

All Caught Up: OnlyFans addictions, straight-studies, the modern meme lifecycle

All Caught Up: the AI sexbot revolution, secondhand Rimowa, conservative Cosmo

All Caught Up: First-class pajamas, fourth spaces, the double sell-out

All Caught Up: Coperni LAN party, Demna at Gucci, Brendidas

All Caught Up: America’s heel turn, on-chain TikTok, the Millennial redemption arc

The Rise of the TikTok Oracle

All Caught Up: Tooth Fairy budgets, Old Céline, Sean Paul for Fendi

making your strategy stick

All Caught Up: NikeSkims, proof-of-life trends, KPI is the spectacle

NikeSkims: A Calculated Bet

All Caught Up: BDSM pigeon, Bop House, the Great Wealth Transfer

Super Bowl Super Post: Everything is Content

All Caught Up: Abracadabra, Calvin Klein returns, The Sims turns 25

All Caught Up: Sephora birthday parties, tech oligarchy, big noses are hot

All Caught Up: $Melania, coping with endorphins, tanking champagne sales

All Caught Up: TikTok ban, ChatGPT boyfriends, the Grammys

All Caught Up: Generation Beta, DEI pullbacks, alcohol and cancer